Strive, Inc.

Analysis for Ticker: ASST

Strive Inc operates as an investment manager that sells specialized exchange traded funds like energy and technology funds while using bitcoin as its primary money vault. The company is currently a mechanism for moving money from the public to a few insiders by promising a 13,00% cash reward to a special class of stockholders even though the business makes no profit. This is a disaster because the company is like a lemonade stand that loses money every day but keeps paying a massive allowance to the older kids by taking the coins from the younger kids who just joined the line. Because there is no real profit, the company must break off pieces of itself to pay these rewards, which means the math eventually runs out. The setup began in 09/2024 when a group of six directors including Pierre Rochard, Mahesh Ramakrishnan, Jonathan R Macey, Shirish Jajodia, Avik Roy, and James A Lavish were promised hundreds of thousands of shares just for staying in their seats for one year. Between 01/2025 and 06/2025, the business began to bleed as lawyers and advisors took 15,7$ million in fees. On 12/09/2025, the company completed a reverse merger with Asset Entities Inc telling the public it was worth 141,1$ million despite having only 400.000$ in cash. They created 140,0$ million in fake value called goodwill and then immediately erased 140,8$ million of it from their books once the deal was done. During those eighteen days, the insiders took 18,7$ million in pay while the company lost 192,2$ million.