Sleep Number Corp

Analysis for Ticker: SNBR

Sleep Number Corp operates as a vertically integrated mattress technology company that sells adjustable air beds and biometric sensors directly to consumers through its own stores and website. The business is currently an illusion because it lost 46,6$ million last year while its sales shrank by 16% to 1,4$ billion. It is like a child running a lemonade stand who loses money on every cup sold, while the bank already owns the table, the lemons, and the pitcher. Shareholders are left holding a 578$ million equity hole while a group of banks led by U.S. Bank National Association has effectively taken control of every dollar that enters the company.